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	<title>The Virtual Hammock &#187; motivation</title>
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	<link>http://www.thevirtualhammock.com/blog</link>
	<description>one woman's journey to make money on the net</description>
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		<title>Working Less and Earning More &#8211; Is It Achievable?</title>
		<link>http://www.thevirtualhammock.com/blog/2009/03/18/working-less-and-earning-more-is-it-achievable/</link>
		<comments>http://www.thevirtualhammock.com/blog/2009/03/18/working-less-and-earning-more-is-it-achievable/#comments</comments>
		<pubDate>Wed, 18 Mar 2009 15:30:47 +0000</pubDate>
		<dc:creator>Sarah Cairncross</dc:creator>
				<category><![CDATA[Blogs, RSS and Podcasting]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[entrepreneurs-journey]]></category>
		<category><![CDATA[financially free]]></category>
		<category><![CDATA[working less]]></category>
		<category><![CDATA[yaro starak]]></category>

		<guid isPermaLink="false">http://www.thevirtualhammock.com/blog/?p=758</guid>
		<description><![CDATA[Probably like you, I get snowed under with email and this week I am slowly going through unsubscribing myself from all the &#8216;really useful&#8217; stuff I have coming in but NEVER EVER get round to reading!
I&#8217;m being ruthless and to be honest, it&#8217;s not been THAT hard to do.  One of the few people I&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<p>Probably like you, I get snowed under with email and this week I am slowly going through unsubscribing myself from all the &#8216;really useful&#8217; stuff I have coming in but NEVER EVER get round to reading!</p>
<p>I&#8217;m being ruthless and to be honest, it&#8217;s not been THAT hard to do.  One of the few people I&#8217;ve decided to continue to follow is Yaro Starak, an awesome blogger who resides in Australia when he is not travelling around the world doing whatever he fancies.</p>
<p>Why Yaro?  Well he is doing what I want to do &#8211; living his dream lifestyle and profitably and it hasn&#8217;t taken him an eternity to get there which gives me hope that if I could just stay focussed and stop procrastinating I too can get there.</p>
<p>The other biggy of course, is that he DELIVERS VALUE.  He shares what he learns, his viewpoints and has made himself an expert in his chosen field.  He is INTERESTING to read, talks in simple, plain English and is not feeling so scarce that he can&#8217;t divulge his opinions, tools and &#8217;secrets&#8217;.</p>
<p>Looking through his site, this paragraph from the following article he wrote, really struck home to me:</p>
<p>&#8220;Bear in mind I’m saying this from the mindset of running a business of a certain <strong>size</strong> and living a certain kind of <strong>lifestyle</strong>. I’m not looking to take on full time employees, get an office and grow to the point where I’m committed to certain things simply because the size of the machine has become more than I can handle.&#8221;</p>
<p>And that&#8217;s the thing &#8211; I just have to get clear on what my ideal lifestyle IS, what it looks like, how my days will be structured and what kind of income it will take to cover that without working my guts out .. ie. become financially free.. and then some.</p>
<p>There are of course a mass of other little gems packed in it too and I hope something kicks you up the bum too x</p>
<h2><a href="http://www.entrepreneurs-journey.com/1052/leverage-technology-people/">How To Work Less and Earn More By Leveraging The Synergy Between People And Technology</a> by Yaro Starak</h2>
<p>Several years ago when I was&#8230;</p>
<p><span id="more-758"></span>&#8230;managing <a href="http://www.betteredit.com/">BetterEdit</a>, my proofreading company that I sold in 2007, I was knee deep learning from <strong>Rich Schefren</strong>, taking his <a href="https://schefren.infusionsoft.com/go/bgs/X700GA49/">Business Growth System</a> course.</p>
<p>Rich launched that program on the back of his most successful report to date, the <a href="https://schefren.infusionsoft.com/go/1/X700GA49/">Internet Business Manifesto</a>, which featured the now famous flow chart of what an Internet entrepreneur is supposed to do if he or she wants to succeed online. If you haven’t read the Manifesto, I strongly recommend you do so as soon as possible, it’s still one of the most crucial reports on Internet marketing as an entrepreneur ever written.</p>
<p>After reading the Manifesto it was clear I needed to make some changes, so I joined Rich’s coaching program and began going through it. The premise of what Rich teaches is the idea that no person can realistically ever get to the point where their business looks after them, rather than they look after their business, if you do everything by yourself. Rich took this idea a lot further than just outsourcing, and sees business as a machine that can be completely automated.</p>
<p>At that point in time BetterEdit was doing well and I did have Angela, my admin/customer service person looking after most of the day to day emailing for the business, which is the main workload to keep it going. This was great, but as a result of thinking so much about automation and studying Rich’s course, I was interested in possibly using technology to further <strong>systematize</strong> the operations and gain more <strong>leverage</strong>.</p>
<h2>Using Software To Automate</h2>
<p>BetterEdit has a very simple job flow process. A client submits a paper and makes payment, the admin person assigns the job and forwards the document to an editor. The editor completes the job and returns to the document to both the admin and the client. Various emails flow back and forth if there are problems, but generally that’s the basic process.</p>
<p>One of the key weaknesses of the system I had was no <strong>affiliate program</strong>. I saw huge potential if I could find a way to pay a commission out to websites that referred jobs to the business. Besides manually tracking things, which would be a nightmare, I just couldn’t do it.</p>
<p>The answer to the affiliate issue was to..</p>
<p>continue reading at Yaro&#8217;s website here: <a title="Yaro Starak - entrepreneurs-journey.com" href="http://www.entrepreneurs-journey.com/1052/leverage-technology-people/#more-1052" target="_blank">http://www.entrepreneurs-journey.com/1052/leverage-technology-people/#more-1052</a></p>
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		<title>The Daffodil Principle</title>
		<link>http://www.thevirtualhammock.com/blog/2008/04/11/the-daffodil-principle/</link>
		<comments>http://www.thevirtualhammock.com/blog/2008/04/11/the-daffodil-principle/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 08:42:36 +0000</pubDate>
		<dc:creator>Sarah Cairncross</dc:creator>
				<category><![CDATA[motivation]]></category>

		<guid isPermaLink="false">http://thevirtualhammock.com/blog/?p=32</guid>
		<description><![CDATA[ I subscribe to some daily inspiration from Peggy McColl of  www.destinies.com and would like to share with you, this week&#8217;s Friday story by Jaroldeen Asplund Edwards &#8211; it is certainly a perfectly timed reminder for me &#8211; I hope you enjoy it too   
The Daffodil Principle
Several times my daughter had telephoned [...]]]></description>
			<content:encoded><![CDATA[<p> I subscribe to some daily inspiration from Peggy McColl of  <a href="http://www.destinies.com" title="Peggy McColl, Destinies.com" target="_blank">www.destinies.com</a> and would like to share with you, this week&#8217;s Friday story by Jaroldeen Asplund Edwards &#8211; it is certainly a perfectly timed reminder for me &#8211; I hope you enjoy it too  <img src='http://thevirtualhammock.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' title="The Daffodil Principle" /> </p>
<p>The Daffodil Principle</p>
<p>Several times my daughter had telephoned to say, &#8220;Mother, you  must come and see the daffodils before they are over.&#8221; I wanted to go, but it  was a two-hour drive from Laguna to Lake Arrowhead. Going and coming took most  of a day &#8211; and I honestly did not have a free day until the following  week.</p>
<p>&#8220;I will come next Tuesday,&#8221; I promised, a little reluctantly, on  her third call. Next Tuesday dawned cold and rainy. Still, I had promised, and  so I drove the length of Route 91, continued on I-215, and finally turned onto  Route 18 and began to drive up the mountain highway. The tops of the mountains  were sheathed in clouds, and I had gone only a few miles when the road was  completely covered with a wet, gray blanket of fog. I slowed to a crawl, my  heart pounding. The road becomes narrow and winding toward the top of the  mountain.</p>
<p>As I executed the hazardous turns at a snail&#8217;s pace, I was  praying to reach the turnoff at Blue Jay that would signify I had arrived. When  I finally walked into Carolyn&#8217;s house and hugged and greeted my grandchildren I  said, &#8220;Forget the daffodils, Carolyn! The road is invisible in the clouds and  fog, and there is nothing in the world except you and these darling children  that I want to see bad enough to drive another inch!&#8221;</p>
<p>My daughter smiled calmly, &#8220;We drive in this all the time,  Mother.&#8221;</p>
<p>&#8220;Well, you won&#8217;t get me back on the road until it clears &#8211; and  then I&#8217;m heading for home!&#8221; I assured her.</p>
<p>&#8220;I was hoping you&#8217;d take me over to the garage to pick up my  car. The mechanic just called, and they&#8217;ve finished repairing the engine,&#8221; she  answered.</p>
<p>&#8220;How far will we have to drive?&#8221; I asked cautiously.</p>
<p>&#8220;Just a few blocks,&#8221;Carolyn said cheerfully.</p>
<p>So we buckled up the children and went out to my car. &#8220;I&#8217;ll  drive,&#8221; Carolyn offered. &#8220;I&#8217;m used to this.&#8221; We got into the car, and she began  driving.</p>
<p>In a few minutes I was aware that we were back on the  Rim-of-the-World Road heading over the top of the mountain&#8230;<span id="more-32"></span></p>
<p>&#8220;Where are we  going?&#8221; I exclaimed, distressed to be back on the mountain road in the fog.  &#8220;This isn&#8217;t the way to the garage!&#8221;</p>
<p>&#8220;We&#8217;re going to my garage the long way,&#8221; Carolyn smiled, &#8220;by way  of the daffodils.&#8221;</p>
<p>&#8220;Carolyn, I said sternly, trying to sound as if I was still the  mother and in charge of the situation, &#8220;please turn around. There is nothing in  the world that I want to see enough to drive on this road in this  weather.&#8221;</p>
<p>&#8220;It&#8217;s all right, Mother,&#8221; She replied with a knowing grin. &#8220;I  know what I&#8217;m doing. I promise, you will never forgive yourself if you miss this  experience.&#8221;</p>
<p>And so my sweet, darling daughter who had never given me a  minute of difficulty in her whole life was suddenly in charge &#8211; and she was  kidnapping me! I couldn&#8217;t believe it. Like it or not, I was on the way to see  some ridiculous daffodils &#8211; driving through the thick, gray silence of the  mist-wrapped mountaintop at what I thought was risk to life and limb.</p>
<p>I muttered all the way. After about twenty minutes we turned  onto a small gravel road that branched down into an oak-filled hollow on the  side of the mountain. The fog had lifted a little, but the sky was lowering,  gray and heavy with clouds.</p>
<p>We parked in a small parking lot adjoining a little stone  church. From our vantage point at the top of the mountain we could see beyond  us, in the mist, the crests of the San Bernardino range like the dark, humped  backs of a herd of elephants. Far below us the fog-shrouded valleys, hills, and  flatlands stretched away to the desert.</p>
<p>On the far side of the church I saw a pine-needle-covered path,  with towering evergreens and manzanita bushes and an inconspicuous, lettered  sign &#8220;Daffodil Garden.&#8221;</p>
<p>We each took a child&#8217;s hand, and I followed Carolyn down the  path as it wound through the trees. The mountain sloped away from the side of  the path in irregular dips, folds, and valleys, like a deeply creased  skirt.</p>
<p>Live oaks, mountain laurel, shrubs, and bushes clustered in the  folds, and in the gray, drizzling air, the green foliage looked dark and  monochromatic. I shivered. Then we turned a corner of the path, and I looked up  and gasped. Before me lay the most glorious sight, unexpectedly and completely  splendid. It looked as though someone had taken a great vat of gold and poured  it down over the mountain peak and slopes where it had run into every crevice  and over every rise. Even in the mist-filled air, the mountainside was radiant,  clothed in massive drifts and waterfalls of daffodils. The flowers were planted  in majestic, swirling patterns, great ribbons and swaths of deep orange, white,  lemon yellow, salmon pink, saffron, and butter yellow.</p>
<p>Each different-colored variety (I learned later that there were  more than thirty-five varieties of daffodils in the vast display) was planted as  a group so that it swirled and flowed like its own river with its own unique  hue.</p>
<p>In the center of this incredible and dazzling display of gold, a  great cascade of purple grape hyacinth flowed down like a waterfall of blossoms  framed in its own rock-lined basin, weaving through the brilliant daffodils. A  charming path wound throughout the garden. There were several resting stations,  paved with stone and furnished with Victorian wooden benches and great tubs of  coral and carmine tulips. As though this were not magnificent enough, Mother  Nature had to add her own grace note &#8211; above the daffodils, a bevy of western  bluebirds flitted and darted, flashing their brilliance. These charming little  birds are the color of sapphires with breasts of magenta red. As they dance in  the air, their colors are truly like jewels above the blowing, glowing  daffodils. The effect was spectacular.</p>
<p>It did not matter that the sun was not shining. The brilliance  of the daffodils was like the glow of the brightest sunlit day. Words, wonderful  as they are, simply cannot describe the incredible beauty of that  flower-bedecked mountain top.</p>
<p>Five acres of flowers! (This too I discovered later when some of  my questions were answered.) &#8220;But who has done this?&#8221; I asked Carolyn. I was  overflowing with gratitude that she brought me &#8211; even against my will. This was  a once-in-a-lifetime experience.</p>
<p>&#8220;Who?&#8221; I asked again, almost speechless with wonder, &#8220;And how,  and why, and when?&#8221;</p>
<p>&#8220;It&#8217;s just one woman,&#8221; Carolyn answered. &#8220;She lives on the  property. That&#8217;s her home.&#8221; Carolyn pointed to a well-kept A-frame house that  looked small and modest in the midst of all that glory.</p>
<p>We walked up to the house, my mind buzzing with questions. On  the patio we saw a poster. &#8220;Answers to the Questions I Know You Are Asking&#8221; was  the headline. The first answer was a simple one. &#8220;50,000 bulbs,&#8221; it read. The  second answer was, &#8220;One at a time, by one woman, two hands, two feet, and very  little brain.&#8221; The third answer was, &#8220;Began in 1958.&#8221;</p>
<p>There it was. The Daffodil Principle.</p>
<p>For me that moment was a life-changing experience. I thought of  this woman whom I had never met, who, more than thirty-five years before, had  begun &#8211; one bulb at a time &#8211; to bring her vision of beauty and joy to an obscure  mountain top. One bulb at a time.</p>
<p>There was no other way to do it. One bulb at a time. No  shortcuts &#8211; simply loving the slow process of planting. Loving the work as it  unfolded.</p>
<p>Loving an achievement that grew so slowly and that bloomed for  only three weeks of each year. Still, just planting one bulb at a time, year  after year, had changed the world.</p>
<p>This unknown woman had forever changed the world in which she  lived. She had created something of ineffable magnificence, beauty, and  inspiration.</p>
<p>The principle her daffodil garden taught is one of the greatest  principle of celebration: learning to move toward our goals and desires one step  at a time &#8211; often just one baby-step at a time &#8211; learning to love the doing,  learning to use the accumulation of time.</p>
<p>When we multiply tiny pieces of time with small increments of  daily effort, we too will find we can accomplish magnificent things. We can  change the world.</p>
<p>&#8220;Carolyn,&#8221; I said that morning on the top of the mountain as we  left the haven of daffodils, our minds and hearts still bathed and bemused by  the splendors we had seen, &#8220;it&#8217;s as though that remarkable woman has  needle-pointed the earth! Decorated it. Just think of it, she planted every  single bulb for more than thirty years. One bulb at a time! And that&#8217;s the only  way this garden could be created. Every individual bulb had to be planted. There  was no way of short-circuiting that process. Five acres of blooms. That  magnificent cascade of hyacinth! All, just one bulb at a time.&#8221;</p>
<p>The thought of it filled my mind. I was suddenly overwhelmed  with the implications of what I had seen. &#8220;It makes me sad in a way,&#8221; I admitted  to Carolyn. &#8220;What might I have accomplished if I had thought of a wonderful goal  thirty-five years ago and had worked away at it &#8216;one bulb at a time&#8217; through all  those years. Just think what I might have been able to achieve!&#8221;</p>
<p>My wise daughter put the car into gear and summed up the message  of the day in her direct way. &#8220;Start tomorrow,&#8221; she said with the same knowing  smile she had worn for most of the morning. Oh, profound wisdom!</p>
<p>It is pointless to think of the lost hours of yesterdays. The  way to make learning a lesson a celebration instead of a cause for regret is to  only ask, &#8220;How can I put this to use tomorrow?&#8221;</p>
<p>Jaroldeen Asplund Edwards</p>
<p><font face="Arial"><span class="style2"></span></font><font face="Arial"><em>Sent to you as a  courtesy of:<br />
</em><br />
Peggy McColl <a href="http://www.destinies.com" title="Peggy McColl, Destinies.com" target="_blank">www.destinies.com</a> </font></p>
<br/><a href="http://www.socialmarker.com/?link=http://www.thevirtualhammock.com/blog/2008/04/11/the-daffodil-principle/&title=The+Daffodil+Principle&text=+I+subscribe+to+some+daily+inspiration+from+Peggy+McColl+of++www.destinies.com+and+would+like+to+share+with+you%2C+this+week%26%238217%3Bs+Friday+story+by+Jaroldeen+Asplund+Edwards+%26%238211%3B+it+is+certainly+a...&tags=the+mountain%2C+the+world%2C+time+%26%238211%3B%2C+one+bulb%2C+%26%238211%3B%2C+carolyn%2C+daffodils%2C+mountain%2C+there" target="_blank"><img src="http://www.socialmarker.com/bookmark.gif" border="0" title="The Daffodil Principle" alt="bookmark The Daffodil Principle" /></a><noscript><a href="http://www.socialmarker.com" >Social Bookmarking</a></noscript>]]></content:encoded>
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		<title>Focus Group &#8211; a wonderful thing</title>
		<link>http://www.thevirtualhammock.com/blog/2008/04/08/focus-group-a-wonderful-thing/</link>
		<comments>http://www.thevirtualhammock.com/blog/2008/04/08/focus-group-a-wonderful-thing/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 15:04:59 +0000</pubDate>
		<dc:creator>Sarah Cairncross</dc:creator>
				<category><![CDATA[motivation]]></category>
		<category><![CDATA[alan forrest smith]]></category>
		<category><![CDATA[focus]]></category>
		<category><![CDATA[focus group]]></category>
		<category><![CDATA[kia sedona]]></category>
		<category><![CDATA[marketing workshop]]></category>
		<category><![CDATA[mortgage broker]]></category>
		<category><![CDATA[nicola cairncross]]></category>

		<guid isPermaLink="false">http://thevirtualhammock.com/blog/?p=30</guid>
		<description><![CDATA[Today I woke up and decided to &#8216;get my shit in one sock&#8217; &#8211; a delightful expression given to me by my soon-to-be-ex-husband which felt perfect for my mood.
So I was up and washed and dressed by 7.45am &#8211; take note Nicola (the woman who was still in her nightie at 2pm yesterday) &#8211; and [...]]]></description>
			<content:encoded><![CDATA[<p>Today I woke up and decided to &#8216;get my shit in one sock&#8217; &#8211; a delightful expression given to me by my soon-to-be-ex-husband which felt perfect for my mood.</p>
<p>So I was up and washed and dressed by 7.45am &#8211; take note Nicola (the woman who was still in her nightie at 2pm yesterday) &#8211; and ready for the garage to come pick up my Sedona that I&#8217;d scraped at Christmas time squeezing into my sister&#8217;s driveway&#8230;  Yes, it had been something I&#8217;d been ignoring for months but last week, with a surge of energy from eating more raw food, I&#8217;d gotten it mot&#8217;d and serviced and the chewed up seatbelt (courtesy of my mutt Jasper) was replaced in readiness for being sold.  The scrape is the final thing to sort, then bye bye fun bus &#8230;. she will soon be appearing on eBay *sniff*</p>
<p>Why am I selling?  Cos I need the money basically &#8211; a wonderfully easy car to drive with enough room to swing a small child or 6 in, it is just too extravagant for my needs and I&#8217;ve got to pay the bills somehow until I get my affiliate marketing business off the ground (that&#8217;s another blog post alllllll together).   I&#8217;ll post a photo and details on here too when I get it back in case you know someone who&#8217;d love to buy it.</p>
<p>So, with my new sense of getting on with things, I sat down and trawled through my email and actually DELETED stuff that I know I&#8217;ll never read which was actually a HUGE relief.  I will start unsubscribing  from things now as they come in, my criteria being &#8211; if I don&#8217;t want to read it straight away then it&#8217;s not good enough to get my attention, so LET IT GO.</p>
<p>Reading through I saw Nicola&#8217;s post about her new Google group to help people focus. WOO HOO I thought and signed up straight away!  Then I thought &#8216;bugger&#8217;  I now have to think about what I want to do today and write it down and be ummmmm accountable&#8230;   Here is what I sent in:</p>
<p>ok, i&#8217;m joining in!</p>
<p>1.  Create spreadsheets for my personal finances</p>
<p>2.  Move money around based on that info</p>
<p>3.  Find the back up discs from my old computer and install files on my laptop ready for more sorting of finances</p>
<p>4.  Write a blog entry on http://www.thevirtualhammock.com/blog  (for Judith&#8217;s info *grin*) and not worry about how it looks or sorting it out first</p>
<p>5.  Contact at least one mortgage company or broker about trying to get a mortgage for a flat over a restaurant&#8230;. will post on other group about this too</p>
<p>The idea is that you then have to report in every hour or so and update the group on what you&#8217;ve actually DONE to achieve your daily goals&#8230;  WellI&#8217;ve actually been pretty good at doing that and this is the last one I sent in&#8230;</p>
<p>Ummmm well that didn&#8217;t go too well</p>
<p>Done</p>
<p>&gt; phoned Virgin and downgraded tv package to save money</p>
<p>&gt; received phone call from broker &#8211; he&#8217;s found one lender that will lend subject to valuers comments&#8230;  6.39% 2 yrs fixed £1200 fees plus the £8400 to move from my current lender<br />
&gt; did some quick research on cheaper cars as I&#8217;m about to sell my Kia  Sedona to get a cheap run-a-round<br />
&gt; emailed ex requesting help with school fees&#8230;<br />
&gt; emailed buyers of my property to find out what&#8217;s happening and to see if they want to adopt my dog<br />
&gt;  phoned solicitor and made appointment</p>
<p>&gt; booked dog into kennels forFriday, ready for going to London for Alan Forrest Smith&#8217;s marketing workshop on Saturday!!!</p>
<p>Still to do</p>
<p>&gt;  paperwork to sort and file *sigh*<br />
&gt;  take another look at Nicola&#8217;s spreadsheet, find discs,  write blog</p>
<p>What have I learned?</p>
<p>&gt;  I get distracted easily<br />
&gt;  I underestimate how long things take &#8211; especially with kids at home<br />
&gt; I need to close down Skype and MSN to help me focus  I should do the<br />
&gt; stuff I REALLY don&#8217;t want to do first</p>
<p>But I HAVE  done a load of stuff &#8211; and because I told the group I can see I&#8217;ve done stuff and don&#8217;t feel like a failure!!! YAY!  I&#8217;ve also started tackling stuff I&#8217;ve been ignoring for ages, which has gotta be a good thing.  And I have a new slogan..</p>
<p>I&#8217;m not perfect but&#8230;  I&#8217;m having a go!</p>
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